Asking Questions About Digital Marketing “What would be involved in getting my site to rank well on google?” my client asked. I was in the process of developing a web site for this client’s new business, and quite pleased to hear this. Whenever I get asked questions like this, I am excited to share the…
In this post, we’ll be covering how to use Loom screen recorder to create videos of your screen with the Loom chrome extension, as well as the desktop App. Loom is very user friendly and fast to set up. You can create screen recordings for free on their basic plan. It is a fantastic choice…
Live Streaming With OBS on Twitch, Facebook, and YouTube This tutorial includes a basic guide for how to stream with OBS. We’ll talk about how to use OBS to live stream to Twitch, Facebook, and YouTube from your desktop. Before continuing, you’ll need to install OBS Studio. You may want to also check out our…
This tutorial includes a very basic walkthrough of how to record with OBS Studio. We will first cover the basics of how to set up obs so you can create video tutorials or other content. Then, we’ll talk about adding audio sources and a webcam, sizing and cropping sources, and scene transitions. Using obs screen…
This tutorial includes a very basic walkthrough of how to install OBS Studio on Windows or MacOS. If you are comfortable installing software on your own, you may want to skip to the next post for a setup and recording guide. What is OBS Studio? OBS Studio is a free screen recording software. OBS Studio…
You could be gaining sales by lightening your visitors workload on your mobile site.
I loved this article I found, so I put together a summarized list based on my favorite parts and knowledge from my personal experience working on clients’ eCommerce sites. Without further ado –
Here’s ten ways to maximize your sales by optimizing your user’s mobile experience.
I learned a few things about getting started with SEO. The author talks about making your page uniquely valuable, crawler/bot accessible, providing phenomenal UX, and Keyword Targeting. Also mentioned is making your site multi-device ready, built to be shared through social networks, and other metadata/markup (authorship, schema, and rich snippets) means.
The top considerations for google seems to be relevancy, value, and use of keywords and links.
One of the biggest things I have learned about growing any business is that it takes constant effort. If you stop investing your time, so do your customers. You need to be continually improving and adapting what you have in order to provide the best experience for you and your customers.
When you set up a campaign it will monitor your results automatically, but most of the magic happens when you really pay attention to the results and use them to improve. Check out this piece on improving. Not only do you need to keep an eye on how people are responding to your ads, you need to enhance their experience.
If you haven’t already, get started with analytics. This is another wonderful tool for learning how to improve your website and traffic. And it is free! You can learn a lot about the behavior of people who visit your site, such as where they came from and how long they stay.
Once you get signed up you will be given some code to insert into your website. You need to have it on every page you want to track!
Referring to text ads specifically, lets talk about quality and groups. Go here for a text Ad reference.
What makes up a text ad?
You need a headline, one or two description lines, a display url, and the actual url.
Tips for creating successful ads
Using this good reference I would advocate the following tips.
Leesa graduated with both a Bachelor’s Degree in Web Design and Development and a cosmetology license. Her experience in business operations as well as web and software development, digital marketing, and graphic design comes from managing salons, running independant businesses doing contract and freelance work, teaching as a bootcamp instructor, developing independant projects, and over five years of professional experience as a software and web developer.