Asking Questions About Digital Marketing “What would be involved in getting my site to rank well on google?” my client asked. I was in the process of developing a web site for this client’s new business, and quite pleased to hear this. Whenever I get asked questions like this, I am excited to share the…
You could be gaining sales by lightening your visitors workload on your mobile site.
I loved this article I found, so I put together a summarized list based on my favorite parts and knowledge from my personal experience working on clients’ eCommerce sites. Without further ado –
Here’s ten ways to maximize your sales by optimizing your user’s mobile experience.
I learned a few things about getting started with SEO. The author talks about making your page uniquely valuable, crawler/bot accessible, providing phenomenal UX, and Keyword Targeting. Also mentioned is making your site multi-device ready, built to be shared through social networks, and other metadata/markup (authorship, schema, and rich snippets) means.
The top considerations for google seems to be relevancy, value, and use of keywords and links.
One of the biggest things I have learned about growing any business is that it takes constant effort. If you stop investing your time, so do your customers. You need to be continually improving and adapting what you have in order to provide the best experience for you and your customers.
When you set up a campaign it will monitor your results automatically, but most of the magic happens when you really pay attention to the results and use them to improve. Check out this piece on improving. Not only do you need to keep an eye on how people are responding to your ads, you need to enhance their experience.
If you haven’t already, get started with analytics. This is another wonderful tool for learning how to improve your website and traffic. And it is free! You can learn a lot about the behavior of people who visit your site, such as where they came from and how long they stay.
Once you get signed up you will be given some code to insert into your website. You need to have it on every page you want to track!
Referring to text ads specifically, lets talk about quality and groups. Go here for a text Ad reference.
What makes up a text ad?
You need a headline, one or two description lines, a display url, and the actual url.
Tips for creating successful ads
Using this good reference I would advocate the following tips.
Once you get your business going, your site up and running, you need to get people coming. A few proven tactics include word of mouth, email, seo, social media, and adWords.
Why would you want to use adWords? AdWords has free tools you can use for analytics. You can use the keyword planner to research how popular different search terms are. You can make improvements pretty quickly when you have analytical tools. Learning to use AdWords also makes you marketable.
The legalities of having any kind of business can be pretty complicated. There’s the issue of forming some type of business structure as well as all the accompanying forms, fees, and applications. There are a lot of resources available so don’t rush to hire an attorney quite yet. For Idaho go to the Small Business Solutions page, also check out Business Entities. Then there’s eHow for some business license info.
One of the most intimidating aspects of starting an online business is how to accept payments. There are lots of security concerns, not to mention how do you build a shopping cart? Some sitebuilders may have extensions or plugins to add this functionality, but this may add to your monthly price.
This one one of the biggest concerns for me in starting a business, but I found out it can actually be quite simple. Cue PayPal…
Choosing Colors, Design, and Layout
I strongly recommend using a color tool such as Paletton, Adobe Kuler, or Color Combos. Colors can affect how visitors feel about your credibility or if they buy your products.
A good way to get inspiration is to look around at other websites that use similar business models and have a similar product environment. Start by figures out what different pages they have, how they set up their navigation, and how their content is organized.
Some principles to consider are consistency, efficiency, simplicity, usefulness, and appeal/motivation.
Leesa graduated with both a Bachelor’s Degree in Web Design and Development and a cosmetology license. Her experience in business operations as well as web and software development, digital marketing, and graphic design comes from managing salons, running independant businesses doing contract and freelance work, teaching as a bootcamp instructor, developing independant projects, and over five years of professional experience as a software and web developer.