You could be gaining sales by lightening your visitors workload on your mobile site.
I loved this article I found, so I put together a summarized list based on my favorite parts and knowledge from my personal experience working on clients’ eCommerce sites. Without further ado –
Here’s ten ways to maximize your sales by optimizing your user’s mobile experience.
If you haven’t already, get started with analytics. This is another wonderful tool for learning how to improve your website and traffic. And it is free! You can learn a lot about the behavior of people who visit your site, such as where they came from and how long they stay.
Once you get signed up you will be given some code to insert into your website. You need to have it on every page you want to track!
One of the most intimidating aspects of starting an online business is how to accept payments. There are lots of security concerns, not to mention how do you build a shopping cart? Some sitebuilders may have extensions or plugins to add this functionality, but this may add to your monthly price.
This one one of the biggest concerns for me in starting a business, but I found out it can actually be quite simple. Cue PayPal…
Choosing Colors, Design, and Layout
I strongly recommend using a color tool such as Paletton, Adobe Kuler, or Color Combos. Colors can affect how visitors feel about your credibility or if they buy your products.
A good way to get inspiration is to look around at other websites that use similar business models and have a similar product environment. Start by figures out what different pages they have, how they set up their navigation, and how their content is organized.
Some principles to consider are consistency, efficiency, simplicity, usefulness, and appeal/motivation.
Here are some things to consider when choosing a Host.
Depending on which site builder you are using, you may not need a separate host. Just make sure they are compatible.
Likely you will be charged monthly, which may get reduced if you sign a longer term contract.
The price may or may not include a domain name. In my experience a year cost for a domain name is about $12. A lot of hosts give you one for free.
Site builders come in a few different flavors such as WYSIWYG, free drag and drop versions with no coding required, CMS, plain text editors, or more advanced html development environments. WYSIWYG This stands for What You See Is What You Get. Trellion, KompoZer, and Dreamweaver fit into this category. Dreamweaver can be used as a…
Leesa graduated with both a Bachelor’s Degree in Web Design and Development and a cosmetology license. Her experience in business operations as well as web and software development, digital marketing, and graphic design comes from managing salons, running independant businesses doing contract and freelance work, teaching as a bootcamp instructor, developing independant projects, and over five years of professional experience as a software and web developer.