Referring to text ads specifically, lets talk about quality and groups. Go here for a text Ad reference.

What makes up a text ad?

You need a headline, one or two description lines, a display url, and the actual url.

Tips for creating successful ads

Using this good reference I would advocate the following tips.

The legalities of having any kind of business can be pretty complicated. There’s the issue of forming some type of business structure as well as all the accompanying forms, fees, and applications. There are a lot of resources available so don’t rush to hire an attorney quite yet. For Idaho go to the Small Business Solutions page, also check out Business Entities. Then there’s eHow for some business license info.

Business Entities

Choosing Colors, Design, and Layout

I strongly recommend using a color tool such as Paletton, Adobe Kuler, or Color Combos. Colors can affect how visitors feel about your credibility or if they buy your products.

A good way to get inspiration is to look around at other websites that use similar business models and have a similar product environment. Start by figures out what different pages they have, how they set up their navigation, and how their content is organized.

Some principles to consider are consistency, efficiency, simplicity, usefulness, and appeal/motivation.

Once you get your business going, your site up and running, you need to get people coming. A few proven tactics include word of mouth, email, seo, social media, and adWords.

AdWords

Why would you want to use adWords? AdWords has free tools you can use for analytics. You can use the keyword planner to research how popular different search terms are. You can make improvements pretty quickly when you have analytical tools. Learning to use AdWords also makes you marketable.