Referring to text ads specifically, lets talk about quality and groups. Go here for a text Ad reference.
What makes up a text ad?
You need a headline, one or two description lines, a display url, and the actual url.
Tips for creating successful ads
Using this good reference I would advocate the following tips.
Once you get your business going, your site up and running, you need to get people coming. A few proven tactics include word of mouth, email, seo, social media, and adWords.
Why would you want to use adWords? AdWords has free tools you can use for analytics. You can use the keyword planner to research how popular different search terms are. You can make improvements pretty quickly when you have analytical tools. Learning to use AdWords also makes you marketable.
The legalities of having any kind of business can be pretty complicated. There’s the issue of forming some type of business structure as well as all the accompanying forms, fees, and applications. There are a lot of resources available so don’t rush to hire an attorney quite yet. For Idaho go to the Small Business Solutions page, also check out Business Entities. Then there’s eHow for some business license info.
One of the most intimidating aspects of starting an online business is how to accept payments. There are lots of security concerns, not to mention how do you build a shopping cart? Some sitebuilders may have extensions or plugins to add this functionality, but this may add to your monthly price.
This one one of the biggest concerns for me in starting a business, but I found out it can actually be quite simple. Cue PayPal…
Choosing Colors, Design, and Layout
I strongly recommend using a color tool such as Paletton, Adobe Kuler, or Color Combos. Colors can affect how visitors feel about your credibility or if they buy your products.
A good way to get inspiration is to look around at other websites that use similar business models and have a similar product environment. Start by figures out what different pages they have, how they set up their navigation, and how their content is organized.
Some principles to consider are consistency, efficiency, simplicity, usefulness, and appeal/motivation.
Here are some things to consider when choosing a Host.
Depending on which site builder you are using, you may not need a separate host. Just make sure they are compatible.
Likely you will be charged monthly, which may get reduced if you sign a longer term contract.
The price may or may not include a domain name. In my experience a year cost for a domain name is about $12. A lot of hosts give you one for free.
Site builders come in a few different flavors such as WYSIWYG, free drag and drop versions with no coding required, CMS, plain text editors, or more advanced html development environments. WYSIWYG This stands for What You See Is What You Get. Trellion, KompoZer, and Dreamweaver fit into this category. Dreamweaver can be used as a…
To have a business you need to have some kind of product, whether it is your knowledge something you make, or something you buy and resell. Some of the are options are drop shipping, affiliates, and direct suppliers and wholesalers. Each of these has pros and cons of course. Affiliate When you sign up for an…
Business Models When you are brainstorming different business ideas, it is useful to have an understanding of the types of business models available. Here is a link to help with web business models specifically. There are many ways to do something. An idea to use a product in your business could foster many ideas given…
Guide to key equivalents: Windows/ Mac Control = Command (sometimes Control) Alt= Option Windows, Start= Command, Apple Backspace= Delete Other useful shortcuts: Print Screen = Command + Shift + 3 Close Current Window: Control + W = Command + W Find, Search: Control + F = Command + F Toggle through open applications: Alt + Tab…
Leesa graduated with both a Bachelor’s Degree in Web Design and Development and a cosmetology license. Her experience in business operations as well as web and software development, digital marketing, and graphic design comes from managing salons, running independant businesses doing contract and freelance work, teaching as a bootcamp instructor, developing independant projects, and over five years of professional experience as a software and web developer.